Website Creation and Development:
PHASE 1: Foundation – Build a High-Performance Website
Website Optimization Strategy
- Mobile-first & responsive design.
- Speed optimization: Achieve less than 2 seconds of load time (via caching, image compression, CDN)
- SEO-ready architecture: Schema markup, clean URLs, semantic HTML
- Clear UX Pathing: Homepage → Services → Case Studies → CTA (Contact or Schedule a Call)
- Conversion Optimization: Use CTAs at key scroll points, live chat, and easy-to-use contact forms
Conversion Infrastructure
- Integrate with CRM and Email Marketing Platforms
- Use lead magnets (PDFs, checklists, calculators) to build an email list.
- Add case studies/testimonials to build trust.
PHASE 2: Website Marketing Strategy
1. Search Engine Optimization (SEO)
SEO Tactics:
- Keyword Research.
- Service Page SEO.
- Content Silos.
- Blog Strategy.
- Backlink Building.
2. Content Marketing for the website
Content Types:
- Educational Blogs
- SEO Pillar Pages
- Thought Leadership
- Video Content
- Case Studies & Client Wins
PHASE 3: External Channels – Drive Qualified Traffic
1. Email Marketing Strategy
- Lead Nurture Sequences
- Newsletter
- Sales Funnel
2. Social Media Marketing (SMM)
Platforms: LinkedIn (priority), Instagram, Facebook
Social Strategy:
- Website success stories.
- Mini blog insights
- Tips & best practices (with branded visuals)
- Founder/behind-the-scenes content
- Run LinkedIn outreach campaigns to connect with SaaS founders & CMOs
- Use LinkedIn carousel posts to repurpose blog content
- Offer a free audit or homepage review via social CTA
Tracking & Optimization:-
- Traffic Sources (Google, Social, Referral)
- Bounce Rate & Session Duration
- Form Submissions
- Email Open Rates
- SEO Rankings
- Conversion Rate (per page + channel)